FORD WELCOME TO THE CLUB

An award winning editorial film series that showcased car clubs around the world that break the perception of what a car club can be. This series was shot over three years as we followed car clubs that don’t just meet up for coffee but car clubs that use their vehicles to their fullest.

We went from inner city New Orleans to off-roading in Baja California before getting muddy in Miami and finishing our journey on the track in the heat of Willow Springs Raceway. Long form editorial storytelling in an age of bite sized content (we of course made a whole suite of social first content to match the cinematic storytelling).

PICK YOUR POISON.

EPISODE 01 — MUSTANG MAFIA

EPISODE 02 — NORCAL RAPTORS

EPISODE 03 — MIAMI DADE BRONCOS

EPISODE 04 — MUSTANG DRIVERS CLUB

01. MUSTANG MAFIA

Good guys with bad cars from New Orleans, LA

A REAL IMPACT
FOR NEW ORLEANS

We helped Bert and the Mafia donate one of Bert’s old Mustangs to the auto shop program at Alfred Bonnabel High School in New Orleans. This community outreach was something that was important to us in making this project. We needed to show out for the community.

02. NORCAL RAPTORS

An 1,000 mile off-roading epic through Baja California.

03. MIAMI DADE BRONCOS

Miami can get dirty too.

04. MUSTANG DRIVERS CLUB

It all came down to .0019 of a second.

x 2

PRESS

IT’S NICE THAT Shots NOLA.com ShootOnline LittleBlackBook

MADE WITH: Nick Sugai

AGENCY: Wieden + Kennedy NY
CDs: Dan Peters & Reef Younis
PRODUCER: Jake Freeman & Connor Dean
DIRECTOR:
EP1 Jared Malik Royal
EP2 Janssen Powers
EP3 Taimi Arvidson
EP4 Ben Lalande

DYLAN SIMEL / DIRECTOR & CREATIVE DIRECTOR