DIRECTOR & FREELANCE CREATIVE
is a freelance multi-disciplinary creative working as a creative director (art) and commercial director based in Brooklyn, New York.
DIRECTING
ADVERTISING
ABOUT
IG
is a freelance multi-disciplinary creative working as a creative director (art) and commercial director based in Brooklyn, New York.
DIRECTING
ADVERTISING
ABOUT
IG
FORD WELCOME TO THE CLUB
A showcase of interesting car clubs around the world that break the perception of who is in a car club and what a car club can be.
This film series and supporting content marked a shift for the 120 year old auto maker — turning the focus away from the vehicles to the people and communities that ride of die with Ford. EPISODE ONE was Ford’s highest performing content in 2023 while EPISODE TWO launched @FordTrucks IG page.
EPISODE ONE
01. MUSTANG MAFIA
THE FOUNDERS JACKET
We created a custom 1 of 1 jacket for the founder of Mustang Mafia, Bert G as a token of apperciation from the Ford community. The jacket was made by Settimers and featured a heavyweight letterman jacket style mixed with New Orleans & Mustang icongraphy.
A REAL IMPACT
FOR NEW ORLEANS
We helped Bert and the Mafia donate one of Bert’s old Mustangs to the auto shop program at Alfred Bonnabel High School in New Orleans. This community outreach was something that was important to us in making this project. We needed to show out for the community.
EPISODE TWO
02. NORCAL RAPTORS
IT’S NICE THAT Shots NOLA.com ShootOnline LittleBlackBook
AGENCY: Wieden + Kennedy NY
CDs: Dan Peters & Reef Younis
PRODUCER: Jake Freeman
DIRECTOR:
EP1 Jared Malik Royal (RSA)
EP2 Janssen Powers (Farm League)