DYLAN SIMEL

DIRECTOR & FREELANCE CREATIVE

is a freelance multi-disciplinary creative working as a creative director (art) and commercial director based in Brooklyn, New York.

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CHAMPS SPORTS DJ KAHLED’S CHAMPS SPORTS

DJ Khaled’s origin story goes all the way back to his days as a sneaker associate at a Miami Champs Sports. He used to sneak his mixes in sneaker boxes as a way to get his music out into the world. Fast forward and all Khaled can do is make hits. In 2016, we decided to celebrate his winnings by bringing him back to his beginnings.

We built a literal Champs Sports store INSIDE his miami studio. Look good, rap good.

THE STORE THEN BECAME THE SET OF THE WE KNOW GAME SHOW — A SNAPCHAT TALK SHOW HOSTED BY KHALED HIMSELF.

THE IGNAURAL GUEST HAD TO BE SOMEONE WHO UNDERSTOOD KHALED’S GLOW UP. ENTER BILLI, KHALED’S ALTER EGO.

PRESS

Complex Buisness Journal SneakerFreaker NiceKicks SneakerNews XXL KicksOnFire HotNewHipHop

AGENCY: TRANSLATION
COPY: LYLA ABI-SAAB
CD: MATTHEW MCFERRIN & ACHIES LI

INDEX

DYLAN SIMEL / DIRECTOR & CREATIVE DIRECTOR

CHAMPS SPORTS DJ KAHLED’S CHAMPS SPORTS

THE STORE THEN BECAME THE SET OF THE WE KNOW GAME SHOW — A SNAPCHAT TALK SHOW HOSTED BY KHALED HIMSELF.THE IGNAURAL GUEST HAD TO BE SOMEONE WHO UNDERSTOOD KHALED’S GLOW UP. ENTER BILLI, KHALED’S ALTER EGO.

THE STORE THEN BECAME THE SET OF THE WE KNOW GAME SHOW — A SNAPCHAT TALK SHOW HOSTED BY KHALED HIMSELF.

THE IGNAURAL GUEST HAD TO BE SOMEONE WHO UNDERSTOOD KHALED’S GLOW UP. ENTER BILLI, KHALED’S ALTER EGO.