DIRECTOR & FREELANCE CREATIVE
is a freelance multi-disciplinary creative working as a creative director (art) and commercial director based in Brooklyn, New York.
DIRECTING
ADVERTISING
ABOUT
IG
is a freelance multi-disciplinary creative working as a creative director (art) and commercial director based in Brooklyn, New York.
DIRECTING
ADVERTISING
ABOUT
IG
NFL PLAY FOOTBALL THE HANDOFF ACROSS AMERICA!
OFFSEASON?!?! Never heard of ya.
During the beautiful summer of 2017, we created the HANDOFF ACROSS AMERICA! — a nationwide journey where we passed the pigskin all around the country. The ball moved on social starting with a hot sticky summer in LA → VIDCON → Friday Night Lights → before finally reaching the Super Bowl during halftime.
We made sure that the HANDOFF ACROSS AMERICA! touched every corner of culture.
Cause next season starts right now.
THE HANDOFF WAS THEN PASSED FROM THE BRIGHT FRIDAY NIGHT LIGHTS OF A TOP TEN PROGRAM...
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TO INFLUENCER CENTRAL AT VIDCON 2017...
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& ALL THE WAY TO THE FRIST COMMERCIAL AFTER HALFTIME AT SUPER BOWL LII.
IN TOTAL, WE MADE 13+ STOPS ON OUR WHIRLWIND TOUR CRISS CROSSING THE ENTIRE COUNTRY
TO SUPPORT OUR TOUR, WE CREATED A BESPOKE BRANDING SYSTEM FOR NFL PLAY FOOTBALL THAT WAS USED FOR YEARS.
Eric Steele
Lance Ferguson
PRODUCER: Carole McCarty
DIRECTOR: Tim K