Brookyn, meet Brooklyn. To introduce the Biggie Coogie jerseys to a bunch of indifferent Brooklyn residents we wanted to show the true, diverse, blue-collar part of Brooklyn. We didn’t show the bridge tourists walk over on the weekends, we showed the bridge we ride the train over to go to work. Bodegas, not flea markets. Brighton Beach, not Coney Island.
Soundtracked by one of Biggie’s most iconic tracks this is what Brooklyn looks like, sounds like — plays like.