DYLAN SIMEL
DIRECTOR & FREELANCE CREATIVE

is a freelance multi-disciplinary creative working as a creative director (art) and commercial director based in Brooklyn, New York.

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NFL BOOK OF STRONG

The most popular sport on the planet was lost on what's next. Every part of the organization at war with another. A nation apprehensive about the sport they love.

So we created a brand bible centered around the simple thought that like life, football is a game you can’t win alone. We called it, "The Book Of Strong." A full 222 page encyclopedia of what the NFL should stand for and rally behind.























And then, if that wasn’t enough to motivate the league, we made a physical ball that everyone at the NFL would have to guide them. A ball alone is worth nothing, but pass it around, work together, and then you’re able to gain some real yardage.


MADE WITH: NICK SUGAI AGENCY: TRANSLATION


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DYLAN SIMEL / DIRECTOR & CREATIVE DIRECTOR