DYLAN SIMEL
DIRECTOR & FREELANCE CREATIVE

is a freelance multi-disciplinary creative working as a creative director (art) and commercial director based in Brooklyn, New York.

DIRECTING
ADVERTISING
ABOUT

EMAIL
IG
EDITORIAL PLATFORM
 

FORD PRESENTS “48 HOURS”

If you could escape your daily life for 48 hours, what would you do? We asked actual Ford drivers this question as they brought us into their lives for two days full of exploring nature, escaping the limelight, and getting energized by the hustle of the city.

I served as both the creative and director on this editorial platform as I dove deep into each story. I wanted the subjects to have ownership of their own narrative, so I ultilized a handycam and vlog style techniques to break down filmmaking barriers and create intimate portraits of people using Ford vehicles to live life to the fullest.


↓
EP01



48HRS
W. ERIK LEON
Erik, a professional snowboarder, takes some time away from the slopes as he explores the Oregon Coast, his spirtual homeland.









Each episode was accompanied by a suite of social content.
From the YouTube based long-form to still carousels & TikTok ready content,
we plastered 48Hours across Ford’s social universe.









↓
EP02





48HRS
W.
ANDY TO
For Andy, life must be lived in motion. Staying still isn’t an option. Thanfully his Mustang powers his creativity and borderline chaotic life in NYC.

↓
EP03




48HRS
W. CARLY PEARCE
Life on tour for a Grammy winning country star can be tiring on the body and mind. When Carly Pearce needs a recharge, her Bronco is her secret weapon.
















MADE WITH:
Nick Sugai DIRECTED BY:
Dylan Simel

DP:
(EP1 ERIK) Bennett Cerf 
(EP2 ANDY) Steven Mastorelli 
(EP3 CARLY) Bennett Cerf  AGENCY: Wieden + Kennedy NY
CDs: Dan Peters & Reef Younis
PRODUCED BY: Jake Freeman & Cecilia Ramirez
EDITOR: Charlie Porter
COLOR: Mikey Rossiter

INDEX
DYLAN SIMEL / DIRECTOR & CREATIVE DIRECTOR