DYLAN SIMEL
DIRECTOR & FREELANCE CREATIVE

is a freelance multi-disciplinary creative working as a creative director (art) and commercial director based in Brooklyn, New York.

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KAISER PERMANENTE REMATCH

Failure isn’t good. It isn’t bad. Failure is indifferent. It is persistent. It simply, always, is.

With the help of Klay Thompson, Michael K Williams, and director Nicolas Winding Refn, we set out to defeat failure in an homage to one of film’s greatest achievements, Ingmar Bergman’s The Seventh Seal for Kaiser Permanente’s NBA playoff campaign.






AN  HOMAGE  MADE  FOR  THE  MODERN  ERA













And of course to match the filmic homage, we created a traditional movie poster worthy of being in the Criterion Collection and  mailed them to fifty different prominent members of the sports media at places like ESPN, The Ringer, B/R, & TNT. Illustrated by Jonathan Bartlett



MADE WITH:
Nick SugaiAGENCY: Translation
CDs: Alex Kaplan / Barry Katz PRODUCER: Matt Flaherty
DIRECTOR: Nicolas Winding Refn 

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DYLAN SIMEL / DIRECTOR & CREATIVE DIRECTOR