DYLAN SIMEL
DIRECTOR & FREELANCE CREATIVE

is a freelance multi-disciplinary creative working as a creative director (art) and commercial director based in Brooklyn, New York.

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KAISER PERMANENTE ABOVE THE WAVES

There are two options after a setback. Focus on the negatives or use it as an opportunity to come back even stronger.
It is never a good time to get injured. But this was different. It was Game 6 of the NBA Finals with a three-peat on the line. That’s when Klay Thompson torn his ACL. The injury rippled out, the Warrior’s season ended that night, and Klay’s next season was effectively done. We joined Klay for his winding journey to recovery. One that comes in waves, full of countless mental and physical challenges. 


ABOVE THE WAVES SHORT DOC









PUTTING THE LEAGUE ON NOTICE


Before the launch of the documentary, we disrupted the middle of a Lakers vs Golden State game with a :30 that teased our short film and let the NBA know that Klay was destined to be back.  







 While Klay's journey is personal it isn't unique. We can all learn something from the lows Klay faces and be inspired by his grit and determination. We created a series HEALTH TIPS to bring persepective to everyone’s journey.






RESULTS


↓

Rachel Nichols  dedicated the last three minutes of The Jump to talk about Above The Waves and used Klay’s quote from the film as a jumping off point.




“KLAY THOMPSON’S COMBEACK ODE IS VISUALLY STUNNING WHILE TELIING AN HONEST STORY”


-ADWEEK

“THE RESULT IS A SHORT FILM AS EFFICIENT, ENIGMATIC, AND INSPIRING AS THE MAN HIMSELF.”


-FORBES

“THAT KLAY THOMPSON SHORT DOC GOT ME HEATED LIKE FUCK DANNY GREEN BRUH“


-@RYAN_VALLEY_JOE







PERHAPS THE BIGGEST RESULT WAS KLAY THOMPSON AND THE WARRIORS LIFTING THE LARRY O’BRIEN TWO YEARS LATER AFTER OUR WORK.

LONG LIVE THE DYNASTY 🏆






PRESS

Forbes Bleacher Report NBC Sports San Francisco Chronicle Adweek USA Today The Source Revolt TV Hot New Hip Hop Fox Sports Muse by ClioAGENCY: Translation LLC
PARTNER: Nick Sugai
CD: Alex Kaplan / Barry Katz
PRODUCER: Dustin Grant
DIRECTOR: Floyd Russ
EDITOR: Stacy Peterson

INDEX
DYLAN SIMEL / DIRECTOR & CREATIVE DIRECTOR