DYLAN SIMEL IS A SR. CREATIVE
WHO LIKES ICE CREAM CAKES, THE 90s,
AND TRAP MUSIC.

HE IS BASED IN NEW YORK AND CURRENTLY WORKS
AT TRANSLATION LLC.

TV \ SOCIAL CONTENT \ EXPERIMENTAL OOH \ BRANDING DESIGN

HE HAS WORKED ON BRANDS LIKE THE NFL, NBA, DSW,
CHAMPS SPORTS AND THE INDIANA PACERS.

BELOW A SAMPLE OF HIS WORK.

NATIONAL
FOOTBALL LEAGUE

FILM\TVC \ SR. CREATIVE \ SUMMER 2017

Thought football was all tackling drills and pep talks...preposterous. For our summer youth campaign, we created the "Handoff," a coast to coast journey showcasing every aspect of the game, both on and off the field. There ain't no offseason, y'all.





SOCIAL CONTENT \ SUMMER 2017

From our launch film, we handed off the rock to the world of summer football. From Pro Camps to the launch of Madden 18, we filmed these social videos on the Samsung S8 and used visual iconography native to social. The entire campaign lived on social via Instagram and Instagram stories.



BRANDING \ SUMMER 2017

In order to keep consistent branding throughout all platforms, we treated the Handoff IG as a TV channel. We created a broad bank of assets from fonts to animations to colors schemes.

DESIGNER
SHOE WAREHOUSE

FILM\TVC \ SR. CREATIVE \ FALL 2017

Every woman is unique, and so is their style.
This fall, DSW celebrated how all types of women wear shoes in their own way.



CHAMPS SPORTS
x DJ KHALED

EXPERIENTIAL \ CREATIVE \ FALL 2016

DJ Khaled had a HUGE 2016. He rose from the King Of Miami
to the King of Snapchat.

Khaled's rise was years in the making. The icon has been hustling ever since he was stuffing his mixtapes into Champs Sports shopping bags. The former employee has always recognized Champs as essential to his come up. In 2016, Champs decided to recognize Khaled's game and give DJ Khaled his very own Champs Sports store INSIDE his studio. The store is fully stocked for Khaled and all of his studio guests.







SOCIAL CONTENT \ FALL 2016

After the launch of DJ Khaled's very own Champs Sports store in his studio, Champs turned the store into a set and created "The We Know Game Show" inside the space. The show featured the store, product, and guests. The show's guests included Antonio Brown, social media stars, and Billi (Khaled's alter ego).



NBA PLAYOFFS
FINALS 2017

FILM\TVC \ CREATIVE \ SPRING 2017

You have no idea what it is like to be in an NBA playoff game. You may be the biggest fan, or even a basketball player yourself but you still have no idea what it's like to be in that moment. The noise, the pressure, the pain. Since we couldn't tell you ourselves, we got former NBA legends to speak to the intensity of the finals.

INDIANA PACERS

REBRAND\DESIGN \ CREATIVE \ 2016

Indiana is obsessed with basketball. It is the basketball capitol of America. A place where fundamentals are favored over flair and hard work is synonymous with the game.

As the premiere basketball organization within the state, the Indiana Pacers took a charge to make Indiana the basketball capitol by standing behind the line "We Grow Basketball Here." Cause well they do — Indiana produces more NBA players than any other state per capita.

The campaign includes a redesign of the Bankers Life Fieldhouse court, the official team jerseys, and a tourism-style statewide poster campaign.

FULL REBRAND CAN BE FOUND HERE

THE REBRAND

REBRAND \ PERSONAL \ 2016

In 2016, I rebranded from Dylan to Dylän. I started to drop teasers for the rebrand on social through my profile pictures leading to confusion from my followers. I gave them a date to look forward too, constantly playing a game with them.



PIZZA PIZZA PIZZA .PIZZA

DIGITAL \ PERSONAL \ 2016

A website to celebrate pizza.

CLICK HERE, turn up volume, and mash letter keys.